Gin Kim

a journey to happiness

Week #5 Empathetic methods for each user sector

Kingston Guide

1. Cognitive User

  • Quantity & Quality of information : specific information – location, telephone number, price, precise review, etc
  • Quality vs. Price
  • needs > wants : to purchase goods

2. Emotional User

  • Design matters : layout, picture, size, color, paper
  • Reliability : Taste level of selected information.
  • wants > needs : Price doesn’t matter as far as it is desirable.

3. Physical User : Cyclist

  • Portability
  • Waterproof
  • legibility

Filed under: MACE 2009

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