Gin Kim

a journey to happiness

Passport2guide Logo

Prototypes


This was a project that I did during my MA in the Creative Economy. Our business was about a stylish town guide in ‘Passport size’. We ended up starting from online town guide due to the printing cost but the logo was designed from the initial idea of passport sized guide as its name says.

2 criteria for this logo was to keep the look & feel of the conventional Passport cover but still look young and trendy!

I realised that most passports have ‘Crest’ on the cover aligned in the center – apart from the swiss passport. Then I selected some icons related to our contents – food, club, shops etc and put them randomly to make it look like a crest. Et voila!

Advertisements

Filed under: Design, MACE 2009

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

%d bloggers like this: