This was a project that I did during my MA in the Creative Economy. Our business was about a stylish town guide in ‘Passport size’. We ended up starting from online town guide due to the printing cost but the logo was designed from the initial idea of passport sized guide as its name says.
2 criteria for this logo was to keep the look & feel of the conventional Passport cover but still look young and trendy!
I realised that most passports have ‘Crest’ on the cover aligned in the center – apart from the swiss passport. Then I selected some icons related to our contents – food, club, shops etc and put them randomly to make it look like a crest. Et voila!